Why On-Page SEO Matters

On-page SEO is everything that happens within your website—from the way your titles are written to how fast your images load.

  • Even if you have great content, these small technical or structural mistakes can:
  • Tank your Google rankings 📉
  • Confuse search engines
  • Drive away users with poor UX

Good news? Most on-page SEO issues are easy to fix once you know what to look for. 🛠️

⚠️ Mistake #1 – Missing or Duplicate Title Tags

Your title tag is the first thing users (and Google) see.

  • The Problem:
  • Same title across multiple pages
  • No title at all
  • Our Fix:
  • Make each title unique and descriptive
  • Keep it under 60 characters
  • Include one main keyword naturally

⚠️ Mistake #2 – Weak or Missing Meta Descriptions

Meta descriptions don’t directly affect ranking, but they affect click-through rate (CTR)—which Google loves.

❌ The Problem:

  • No meta description
  • Same description site-wide
  • Keyword-stuffed with no value to user


✅ Our Fix:

  • Write unique, benefit-driven descriptions (under 155 characters)
  • Use primary keyword naturally
  • Include a call to action (CTA)

⚠️ Mistake #3 – No Header Tags or Poor Heading Structure

Headers (H1, H2, H3…) help Google understand your page layout—and help humans scan quickly.

❌ The Problem:

  • No H1 tag
  • Multiple H1s on one page
  • Using bold text instead of proper headings


✅ Our Fix:

  • Only one H1 tag per page
  • Use H2s for main sections, H3s for sub-points
  • Always include keywords in headers (naturally!)

⚠️ Mistake #4 – Keyword Stuffing or No Keywords at All

Both extremes are dangerous—too many keywords = spam, too few = invisibility.

❌ The Problem:

  • Repeating the keyword unnaturally
  • Not using synonyms or related phrases
  • Pages with great writing but no optimization


✅ Our Fix:

  • Use 1 primary keyword per page
  • Add 2–4 secondary keywords (LSI)
  • Maintain a natural keyword density (~1.5%)
  • Use tools like Ubersuggest or SurferSEO to guide placement


 

⚠️ Mistake #5 – Ignoring Internal Linking

Internal links boost SEO by spreading page authority and keeping users on your site longer.

❌ The Problem:

  • No internal links at all
  • Broken internal links
  • Links that say “click here” instead of keyword-rich anchor text



✅ Our Fix:

  • Add 2–5 internal links per blog/page
  • Use descriptive anchor text like “925 silver nose pins”
  • Update old posts with links to new ones

 

⚠️ Mistake #6 – Unoptimized Images

Images help with engagement, but if unoptimized, they slow down your site and hurt rankings.

❌ The Problem:

  • Huge file sizes (3MB+)
  • No alt text
  • Filenames like “IMG_00345.jpg”


✅ Our Fix:

  • Compress images (TinyPNG, Squoosh)
  • Use meaningful filenames: silver-necklace-delhi.jpg
  • Add alt text with relevant keywords: “925 silver pendant with floral design”
  • 📌 Keyword Tip: image SEO for ranking

⚠️ Mistake #7 – Thin or Duplicate Content

Pages with low word count or copied content are SEO disasters.
❌ The Problem:

  • Product pages with 2–3 lines
  • Copy-pasting manufacturer descriptions
  • Blog posts under 300 words


✅ Our Fix:

  • Write at least 500–800 words per page
  • Use original descriptions and storytelling
  • Add FAQs or user-generated content to boost word count

⚠️ Mistake #8 – No Schema Markup (Structured Data)

Schema tells Google exactly what your page is about and helps with rich results like:

Star ratings ⭐, FAQs and Product pricing
❌ The Problem:

  • No schema at all
  • Wrong schema type used


✅ Our Fix:

  • Add Article, FAQ, Product, or LocalBusiness schema using free tools
  • Test with Google's Rich Results Tool

⚠️ Mistake #9 – Slow Page Speed

Site speed is now part of Google’s Core Web Vitals.

❌ The Problem:

  • Heavy images, unclean code, or slow hosting
  • No caching or CDN setup


✅ Our Fix:

  • Use fast hosting (like Hostinger, SiteGround, or Vercel)
  • Enable lazy loading and browser caching
  • Minify HTML, CSS, JS
  • 📌 Keyword Tip: improve website load time

⚠️ Mistake #10 – No Mobile Optimization

Over 60% of users browse via mobile. If your site’s not mobile-friendly, Google penalizes you.

  • ❌ The Problem:
  • Zooming required
  • Tap targets too small
  • Page layout breaks on phone


✅ Our Fix:

  • Use responsive design
  • Test using Google’s Mobile-Friendly Tool
  • Check fonts, layouts, and buttons on all screen sizes